Small Brand – Huge Idea


Small Brand – Huge Idea

by Amy Lignor


Big business will consistently state that although they are trying to make their products more environmentally safe, or trying to become more eco-friendly, the proof they are doing so remains
slim to none. To be fair, there are various industries, such as the lodging industry, that are doing a deal to alter their services and products to better meet a “greener” world. Everything from using recycled products to eco-cleaning solutions; composting their own food waste to using organic materials in rooms. There are others, however, who “talk the talk” but still lean away from the “greener” world because of one very simple fact: going “green” would cost them more money.


Yes, consumers have a difficult time with finances, working hard and doing their best to survive and provide a future for their children. Consumers will always look for ways to save and search for the lowest prices out there. So these multi-billion-dollar companies can’t afford to do a little “extra” because then they would have to raise prices. Or…would they? Actually, no, they wouldn’t. The more “purses” in on an idea, the less it costs.


An idea has been needed for a long time. An idea for a product that would help save the planet that none of the “big business” guys out there have been able to create. Or, perhaps, haven’t wanted to create because it would cost them money. Not Bud. Not Michelob. Not Coca-Cola. No. It was a small brewery with a name you most likely do not know that not only came up with this idea, but implemented it and produced a much-needed product.


Saltwater Brewery is the company’s name. It is a brand that’s hoping more and more breweries will join them in this mission. Because if they do, prices will drop and consumers will absolutely love the technology and reward the brewery by buying more.


The product is the “edible ring.” Various minds from the brewery, fishing industry, nature lovers, as well as surfers, came together to create this new edible ring that will be the cause of marine life being saved. Everyone knows the plastic object that holds six-packs together and the amazing harm that they bring to ocean life. Let’s face it. It took decades to get people to learn to cut the rings before throwing them away in their garbage cans. And it will take many more decades to get the majority of consumers to do that on a consistent basis. So an edible ring becomes the only viable solution.


For those who are unaware, a report was published (PINAS) showing that researchers have found “roughly 90 percent of seabirds have eaten plastic and are likely to retain some in their gut.” They are “virtually certain” that by 2050, any seabird found dead will have plastic in their stomach. But those aren’t the only facts. The Ocean Conservancy’s Ocean Trash Index (2015) consisted of around 560,000 volunteers picking up 16,000,000+ pounds of garbage. From this study, it was found that plastic was one of the most common trash items ingested by sea turtles. These volunteers found 57 marine mammals, 440 fish and 22 sharks, skates and stingrays entangled in the plastic, as well.


Now, this abundance of plastic in our oceans does not just come from littering; it also stems from the simple problem of wind blowing plastic from trash bins and landfills, through storm drains and pipes, and straight into the ocean where bits kill marine life by choking them, or get them entangled in a web of plastic debris that the creatures cannot get free of.


The president of Saltwater Brewery said that he hoped this product would inspire the “big guns” to get on board. After all, it is incredibly necessary. If the top companies got on the bandwagon, production costs would head straight to the basement. Lives would be saved, the planet would be cleaner and healthier, and large companies in the U.S. would finally be doing their part.


Huge ideas can come from the small company. What we need to do is not overlook them!


Source:  Baret News


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