Go Skiing With Tidewater

Thumbs up. Thumbs down. Those hand gestures mean more than acknowledging that you like something. In skiing terms, the thumbs up gesture means the skier wants boat speed to increase. Back off the throttle when thumbs go down. Those are just two of the seven skier hand signals that are fundamentals of learning the original powerboat watersport.

Lowrance provided Serious Excitement on and off the Water at the Bassmaster Classic

Lowrance® continued its domination of America’s tournament-fishing circuit late last month as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship on Lake Conroe in Houston, Texas. A 25-year-old professional angler from Guntersville, Alabama, Lee became the sixth consecutive Lowrance angler to win the Classic when he finished with a three-day total of 56 pounds, 10 ounces, taking home $300,000 and the most coveted trophy in the sport. Steve Kennedy, who also competed in the event with Lowrance marine electronics, finished second with a total weight of 55 pounds, 1 ounce.

Hook the Future TV Means What It Says

Capt. Don Dingman’s idea of hosting a TV fishing show with kids as guests were met with skepticism by a producer. “He wanted me to follow a script, say all the right things, do this and do that,” recalled Dingman. “I wanted to be me, not someone else.”

Lowrance Continues to Dominate After 60 Years

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?